I said I would have a brand by the time I was 35. 

In 2018, two months before my 35th birthday, EMMYDEVEAUX was launched. 

I don't believe in accidents. I have lived my life with an incredible amount of intensity and goal setting. 

When the brand launched, I was finishing up 5 incredible years with the University of Alberta as the Executive Director of the School of Retailing in the business school. This was by far one of the most important experiences as it taught me an incredible amount about leadership and myself.


This is where I met Rebecca, who in our second year of business would become my business partner and one of my absolute favourite people. 

Neither of us could have expected it would turn out this way. I am so glad that I was able to see her extreme potential and scoop her up against her will. 

When the brand was launched, it wasn't just about fashion and clothing. I had lofty goals to show the world what true clothing design and construction looked like. I also wanted to show we could impact the way retail has been traditionally approached without the need for robots and digital mirrors. 

I am very proud of how far this brand has come in such a short time. We are incredibly detailed in our design approach. (I design every single piece, choose every fabric, liner, buttons, size grading etc.)

We have one of the highest service businesses I have ever experienced. 

Our sizing & quality is completely consistent. Our customers trust us and know that we are reliable and will make any situation right.

We connect with our customers on a unique level and I am very proud of the community we have built. 

The idea of being another e-commerce brand on the internet is what keeps my passion for brick and mortar alive. I care too much about the experience to only be online. 

It isn't about money, it is about change.

The second you made that commitment of your money to our business, you are a part of us and we will take care of you.

People often ask me what drives me to have such huge dreams for this business.

I am most passionate about exceeding expectations and elevating the game.

Thank you truly for taking the time to learn more about us. We are the humans behind the brand.