We’re here to help you shop smarter, not harder. Fewer pieces. More versatility. Greater value. That’s the thinking behind everything we design—from strategic fits and premium fabrics to quality construction and long-term wearability.
Because when a garment is built to last, it earns its place in your wardrobe. That’s where the Cost Per Wear Strategy comes in.
If you haven’t heard of it yet, this might just change the way you shop forever.
What Is The Cost Per Wear Strategy?
Call it CPW for short. This strategy helps you understand the true value of a garment based on its real life wearability–not just the numbers you see on a price tag.
Technically speaking, it’s a calculation that determines the value of an item based on how many times you wear it.
More importantly, it’s a mindset shift. You’ll start thinking long-term: how often will I wear this? How does it function in my life?
It’s a strategy for curating a wardrobe that works harder, lasts longer, and brings more value to your day-to-day—both in style and in practicality. Because we know you’re over impulse purchases that end up being a waste of time and space.
How To Calculate Cost Per Wear
Total cost of the item ÷ the amount of times you wear the item = cost per wear
Let’s take our $390 Addison jacket. We surveyed our community, and Addison is usually worn at least twice a week. With a lifetime quality promise, its CPW ends up being literal pennies. And even if you only hold onto it for five years? That adds up to 520 wears, bringing its CPW to just $0.75. That’s what smart fashion math looks like: investment pieces that pay off with every outfit.
Not into manual calculations? It’s 2025, there’s an app for that. You can plug the piece into an online cost per wear calculator like this one from Glamour, or download a wardrobe cataloging app, like Indyx, that does all the hard work for you by keeping tabs on your most-worn high-value pieces.
Why It Matters
Many of us don’t consider longevity when we look at a price tag, especially after years of fast fashion pricing skewing our perception of value. But when you start evaluating cost over time, those impulse buys that only get one wear lose their appeal.
Considering CPW is important if you want to make better financial choices and build a timeless, high quality wardrobe. It can change your entire outlook on fashion and shopping. That dress you wore once for an event? Same price as your go-to ruched LBD that’s been on constant rotation. One sits in your closet. The other works overtime. We think you know which one holds more value.
The CPW strategy encourages you to think differently about fashion. Here’s why it’s worth adopting:
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Spend smarter. Buy once, buy well. You’ll avoid the cycle of constant low quality replacements and reduce wardrobe fatigue. One high-quality piece beats five underperforming ones every time.
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Track what actually gets worn. When you know which pieces are on repeat, you gain clarity on what to buy and what to let go of during clean-outs.
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Reduce waste and shop sustainably. Unleash your inner sustainable queen. CPW leads to more mindful shopping habits, and less fashion waste.
The Bottom Line
Cost Per Wear is more than a number or a calculation. It’s a strategy for building a functional, high-performing wardrobe. One that reflects your lifestyle, your values, and your personal style.
You’ll likely end up shopping less, but shopping better. Prioritizing longevity over trends. Choosing pieces that simplify your mornings and elevate your confidence.
So before your next purchase, pull out your calculator. The numbers don’t lie—and neither does a great fit.
