OUR STORY

IN A SOCIETY THAT PROFITS FROM YOUR SELF DOUBT, LIKING YOURSELF IS A REBELLIOUS ACT.

EMMYDEVEAUX is built upon the founder's strict set of values that include intelligent design, high quality fabric, an unwavering commitment to fit, strategic business modeling, and a dedication to sustainable innovation.

The brand was founded in 2018 by Retail & Real Estate Strategist Emily Salsbury-Deveaux. She was a 35 year old decision fatigued executive desperate to build a capsule closet. She wanted reliable, high quality basics that were still fashionable, edgy, and sexy. The brand has now changed the lives of thousands, making getting dressed and exciting part of the day again.

You can find more information about our Founder Emily on her personal Instagram @theemmyeffect
She also has a Podcast called The Emmy Effect